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Developing the new products

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Mr King C. Gillette devised and marketed the first safety razor in 1901. In a short space of time, Gillette converted his idea into a highly successful, marketable product. Speed to market has been a characteristic of the famous company, which still bears his name today. The Gillette Company continues to recognise the importance of 'being ahead of the field' in a competitive market in which...

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en

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text/html

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http://businesscasestudies.co.uk/gillette/developing-the-new-products/

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