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Sponsorship and the marketing mix

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The Ford Motor Company is a US based global automotive manufacturer. The company has manufacturing operations in six continents. In Europe alone there are 35 factories located in nine countries. The Ford 'family' includes the Jaguar, LandRover, Volvo and Aston Martin brands, as well as the well known Mondeo, Focus and Fiesta models.  The Ford brand is well-known and its company logo...

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