Resource title

Introducing an established brand - bringing Yellow Bus to Britain

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image for OpenScout resource :: Introducing an established brand - bringing Yellow Bus to Britain

Resource description

Most people in the UK will have seen yellow school buses in American films. The Yellow Bus brand represents more than simply a bus journey for young people. It is one of the classic icons of American culture, representing a child-centred world in which children's safety and well-being lie at the heart of community values. Now Yellow Buses are becoming part of the British scene too; First is...

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en

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text/html

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http://businesscasestudies.co.uk/first-group/introducing-an-established-brand-bringing-yellow-bus-to-britain/

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