Resource title

Using customer service to position a business

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Resource description

When customers buy manufactured goods, such as a mobile phone, a magazine, a bicycle, some new clothes or a computer, they usually know precisely what they are getting. These products have tangible qualities. Customers make choices based on the particular features of each product. Retailers need to provide good customer service, so that customers can find out more about products before making a...

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en

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text/html

Resource resource URL

http://businesscasestudies.co.uk/first-direct/using-customer-service-to-position-a-business/

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