Resource title

Entering a new market with a new product

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image for OpenScout resource :: Entering a new market with a new product

Resource description

Decision-makers within organisations need to look into the future. As they do so, their thinking should focus on their customers. These should include existing customers and potential customers who have so far not taken up products from that organisation. In an age when credit is more widely available than ever, this case study focuses on a new product launched by Experian, a global information...

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en

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text/html

Resource resource URL

http://businesscasestudies.co.uk/experian/entering-a-new-market-with-a-new-product/

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