Resource title

Pursuing a growth strategy

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Resource description

Growth is an important business aim. Growth enables a business to maintain a sharp competitive edge compared with rivals, and to benefit from other advantages such as lower costs and greater brand awareness among consumers. This case study examines how the Dixons Group has maintained an ongoing growth strategy by piloting new store formats and entering new markets. It looks at the development...

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en

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text/html

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http://businesscasestudies.co.uk/dsg-international/pursuing-a-growth-strategy/

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