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Using market research to develop a product range

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The Coca-Cola Company is the world's leading and best known drinks supplier. Its mission statement is:'The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business.'Primarily, consumers associate Coca-Cola with its best known drink. However, the Company also continually develops its product range to meet everyone's needs.A company has a portfolio of products; a...

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en

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http://businesscasestudies.co.uk/coca-cola-great-britain/using-market-research-to-develop-a-product-range/

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