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The importance of social responsibility

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A good business is also a good citizen. As well as making a profit by supplying products or services that people want to buy, it can be a positive influence on the rest of society, including - in the case of multinationals - local communities spread across the globe. An enlightened business recognises that it is in its own interests to be socially responsible, since an enhanced public image is...

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en

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text/html

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http://businesscasestudies.co.uk/coca-cola-great-britain/the-importance-of-social-responsibility/

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