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Communicating through the "world game", for brand and corporate reputation

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Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that the two have become closely linked. Coca-Cola has a long history of supporting and working with people and organisations seeking to develop football at all levels. From this lengthy relationship, the Company has a deep understanding of the game and of the...

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en

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text/html

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http://businesscasestudies.co.uk/coca-cola-great-britain/communicating-through-the-world-game-for-brand-and-corporate-reputation/

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