Resource title

Responding to a changing marketing environment

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Resource description

Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to a Formula 1 racing car, from a heavy-duty truck to a cargo ship, from a lawn mower to a Supercar designed to go faster than any other on the planet, there is a Castrol lubricant designed specifically for the job. In fact, Castrol's products play a major part in our everyday lives...

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en

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text/html

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http://businesscasestudies.co.uk/castrol/responding-to-a-changing-marketing-environment/

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