Resource title

The importance of cause related marketing

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image for OpenScout resource :: The importance of cause related marketing

Resource description

This case study examines an exciting new product idea from Australia - the Yowie - and shows how it is a good example of Cause Related Marketing. Everyone is familiar with Cadbury's Dairy Milk - it is one of the nation's favourite chocolate products. In Australia, Cadbury Schweppes has found a way of adding more value to Cadbury's Dairy Milk. This has been done by shaping and packaging the...

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en

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text/html

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http://businesscasestudies.co.uk/cadbury-schweppes/the-importance-of-cause-related-marketing/

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