Resource title

The acquisiton of Dr Pepper/Seven-Up company inc

Resource image

image for OpenScout resource :: The acquisiton of Dr Pepper/Seven-Up company inc

Resource description

This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the acquisition, and how the acquired company will be managed in the future. Dr Pepper/Seven-Up is not a very familiar name in the UK, although many people will have heard of or purchased the 7-Up product. Dr Pepper/Seven-Up owns...

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://businesscasestudies.co.uk/cadbury-schweppes/the-acquisiton-of-dr-pepperseven-up-company-inc/

Resource license

Permission is given by the publishers to print, download and copy any part of this website and downloads by Schools, Colleges and Universities as long as it is used for education purposes only. Permission is also given for schools to link directly to the site and to have links on their internal networks. Other than this special exemption, all rights reserved. No part of the publication may be reproduced, stored in a retrieval system or transmitted, in any form, by any means, electronic, mechanical, printing or otherwise without prior, written permission of the publishers, Wilson and Wilson Publishing Ltd. If you like to request permission to reproduce any part of this site please contact the publishers.