Resource title

Honour the past ... invent the future

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BIC® is one of the global brands whose brand name is closely associated with the company's products e.g. BIC biros. In the modern world, brands can be as important as the products they represent; a well recognised brand with a strong reputation gives consumers confidence. The company launched its first product, the BIC Cristal® ballpoint pen, in 1950. Now BIC is one of the world's best-known...

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en

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text/html

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http://businesscasestudies.co.uk/bic/honour-the-past-invent-the-future/

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