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Re-focussing a company's culture and marketing mix

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Argos is one of the UK's largest non-food retail chains, with annual sales exceeding £3bn. It has more than 540 stores throughout the UK and Ireland, and approximately 95% of the GB population live within 10 miles of one of its outlets. The company was founded in 1973. By 1998 it was experiencing disappointing profits and sales. This prompted a hostile takeover by GUS plc, which now also owns...

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en

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text/html

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http://businesscasestudies.co.uk/argos/re-focussing-a-companys-culture-and-marketing-mix/

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