Resource title

Re-focussing a company's culture and marketing mix

Resource image

image for OpenScout resource :: Re-focussing a company's culture and marketing mix

Resource description

Argos is one of the UK's largest non-food retail chains, with annual sales exceeding £3bn. It has more than 540 stores throughout the UK and Ireland, and approximately 95% of the GB population live within 10 miles of one of its outlets. The company was founded in 1973. By 1998 it was experiencing disappointing profits and sales. This prompted a hostile takeover by GUS plc, which now also owns...

Resource author

Resource publisher

Resource publish date

Resource language


Resource content type


Resource resource URL

Resource license

Permission is given by the publishers to print, download and copy any part of this website and downloads by Schools, Colleges and Universities as long as it is used for education purposes only. Permission is also given for schools to link directly to the site and to have links on their internal networks. Other than this special exemption, all rights reserved. No part of the publication may be reproduced, stored in a retrieval system or transmitted, in any form, by any means, electronic, mechanical, printing or otherwise without prior, written permission of the publishers, Wilson and Wilson Publishing Ltd. If you like to request permission to reproduce any part of this site please contact the publishers.