Resource title

Successful products - successful solutions

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Resource description

This case study focuses on the launch of a new cleaning product by the multinational organisation, Amway. It considers some of the processes which are essential to the successful launch of a product, such as the marketing strategy for the product, the product's positioning, the launch strategy and post-launch analysis. Amway is one of the world's largest direct sales companies. Direct selling...

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Resource language

en

Resource content type

text/html

Resource resource URL

http://businesscasestudies.co.uk/amway/successful-products-successful-solutions/

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