Resource title

Focusing a brand product range

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Resource description

Amway is a global company which has built its success on direct selling. Direct selling is different from the more traditional distribution channels: customers visiting shops to buy their goods. Amway has three million Independent Business Owners (IBOs) worldwide who deal directly with clients, building up personal relationships and delivering direct to their homes. Amway manufactures and...

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en

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text/html

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http://businesscasestudies.co.uk/amway/focusing-a-brand-product-range/

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