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Developing competitive marketing strategies

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All organisations face an external business environment that constantly changes. Sometimes these changes are slight eg minor amendments to regulations or a new firm entering the market as a 'small player'. At other times, however, changes in the environment may have important consequences for an organisation eg new technologies, changing consumer tastes or a merger between two large...

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en

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text/html

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http://businesscasestudies.co.uk/amway/developing-competitive-marketing-strategies/

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