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Creating a corporate social responsibility strategy

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Amway is one of the world's largest direct salesorganisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories. It is a family owned company with a strong emphasis on family values. Its IBOs are mainly couples with many raising young families and therefore have a strong bond with children. These families are more than happy to be partnered with Amway, who...

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en

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text/html

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http://businesscasestudies.co.uk/amway/creating-a-corporate-social-responsibility-strategy/

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