Resource title

Customer-led innovation in a competitive market

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Resource description

Successful businesses discover what customers want, research and anticipate their changing needs and requirements, and then tailor products and services to suit: they are customer-led. Less successful businesses tend to create products based on what they believe themselves to be good at, and then set about persuading customers to buy them: they are predominantly product-led. Not all industries...

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en

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text/html

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http://businesscasestudies.co.uk/abbey/customer-led-innovation-in-a-competitive-market/

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