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Near Beer Game

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image for OpenScout resource :: Near Beer Game

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The Near Beer Game simulation is based on the concept behind supply chain management; to deliver customers orders retailers keep track of what they are selling so that they can order enough raw material from their suppliers to meet customer’s demand. The problem turns out to be one of coordination. Suppliers, manufacturers, sales people, and customers have their own, often incomplete, understanding of what real demand is. Decisions made by groups along the supply chain actually worsen shortages and overstocks.

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Michael Bean

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