Resource title

Marketing communications as a strategic function

Resource image

image for OpenScout resource :: Marketing communications as a strategic function

Resource description

Marketing communications help to define an orgaisation's relationship with its customers. This unit emphasises the strategic importance of such communication and its long-term effect on consumers. Communication models can act as a predictive guide, but in the end it is important to recognise the autonomy and unpredictability of consumers.

Resource author

Open University, Open University, Walton Hall, Milton Keynes, Buckinghamshire, MK7 6AA, United Kingdom

Resource publisher

Open University, Open University, Walton Hall, Milton Keynes, Buckinghamshire, MK7 6AA, United Kingdom

Resource publish date

Resource language

en-GB

Resource content type

text/html

Resource resource URL

http://openlearn.open.ac.uk/B825_1

Resource license

Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Licence http://creativecommons.org/licenses/by-nc-sa/2.0/uk/