Resource title

The market-led organisation

Resource image

image for OpenScout resource :: The market-led organisation

Resource description

Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.

Resource author

Open University, Open University, Walton Hall, Milton Keynes, Buckinghamshire, MK7 6AA, United Kingdom

Resource publisher

Open University, Open University, Walton Hall, Milton Keynes, Buckinghamshire, MK7 6AA, United Kingdom

Resource publish date

Resource language

en-GB

Resource content type

text/html

Resource resource URL

http://openlearn.open.ac.uk/B700_1

Resource license

Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Licence http://creativecommons.org/licenses/by-nc-sa/2.0/uk/