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Flexible commitments coping with chaos

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Technological change and deregulation have made possible the congruence of fifty erstwhile distinct industries to form one mega INFOCOM (information and communications) industry. This paper describes some of the major changes driving this congruence and examines their consequences for the competitive context of this emerging industry. The resulting complexity and dynamics will force parts of the industry to drift toward chaos from time to time. The paper examines critically the relevance of existing strategy concepts for coping with the near chaos conditions of the INFOCOM industry, and offers an alternative framework anchored around flexible commitments

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