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Reaping the whirlwind: managing creative people

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This article adresses the challenge that lies in transforming creative but unorthodox methods into constructive organizational action. Creative people are often considered to be trouble-makers, but in fact they can be a source of innovative products or processes for their organization. The paper begins with a discussion of what creativity really is, looking at both the populist notion and the idea of genius. Subsequently, some of the early developmental elements which contribute to an individual's creativity are explored. Creativity takes one of two possible forms as a result of these developmental experiences: constructive or reactive. Examples of wellknown artists, writers and composers are given to illustrate these forms of creativity. Finally, the article shows how an awareness of the roots of creativity is essential in an organizational setting. Concrete suggestions are given for managing creative people in the context of organizational, cultural, and leadership variables

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