Resource title

The Epistemological role of metaphor in consumer research

Resource image

image for OpenScout resource :: The Epistemological role of metaphor in consumer research

Resource description

The central of this paper is that knowledge generation for new domains takes place through a process of metaphorical mapping of existing theories onto referents in the new domain. The importance of metaphor construction process in consumer research is examined. An account of the metaphor construction process is developed. Implications for consumer research are drawn. The concept of metaphor as a theory construction process is applied to specific cases in consumer behavior theory. Directions for future research are suggested

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/Inseadwp1993/93-90.pdf

Resource license

Copyright INSEAD. All rights reserved