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The Unending embrace: Raymond Vernon, multinational enterprises, and national governments

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In this article commemorating Raymond Vernon, the author makes no attempt to summarize his expansive work on the nature and prospects of multinational enterprises. Rather, he discusses three forces -rivalry, uncertainty, and time- that Vernon accentuated his explanations of the behavior of MNEs. He then makes brief observations about Vernon and methodology. subsequently, he speculates on the following question: a hundred years from now, what single idea will Vernon be remembered for? Acknowledging the product cycle as a leading contender, he nominates and discusses (under the moniker "the unending embrace") another candidate, one that dwells on the undulating tension between MNEs and goverments. He concludes by flagging for the future research some qustions that central idea raises.

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en

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application/pdf

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http://flora.insead.edu/fichiersti_wp/inseadwp2000/2000-11.pdf

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Copyright INSEAD. All rights reserved