Resource title

Core competence, competitive advantage and market analysis: forging the links

Resource image

image for OpenScout resource :: Core competence, competitive advantage and market analysis: forging the links

Resource description

Business people are receiving conflicting advice about the routes to competitive advantage. One set of theories says the key to advantage lies in market positioning : looking outside the firm. The "resource based" view exhorts business people to focus on their firms' existing core competences and assets and how these might be expanded : looking inside the company. In this paper we focus on linking the two

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/Inseadwp1993/93-65.pdf

Resource license

Copyright INSEAD. All rights reserved