Resource title

Conpro dogit: a new brand choice model incorporating a consideration set formation process

Resource image

image for OpenScout resource :: Conpro dogit: a new brand choice model incorporating a consideration set formation process

Resource description

Abstract not available

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/Inseadwp1992/92-01.pdf

Resource license

Copyright INSEAD. All rights reserved