Resource title

Competing in the marketspace: an empirical study

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Resource description

Following a unique study, "Competing in the marketspace", conducted in February 1997 it becaome apparent that although more than a half of all surveyed organisations have stablished a significant commercial presence in the market space, about a third have only rudimentary commercial presence and need to catch up fast to remain competitive. The current trend seems to be towards using the marketspace simply as an additional channel on which to transport existing business models. This report describes these findings, details the underlying model and focuses later on cross regional and cross-sectoral comparisons

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en

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application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/inseadwp1997/97-99.pdf

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Copyright INSEAD. All rights reserved