Resource title

Choose your battlefield: giving new ventures a better chance

Resource image

image for OpenScout resource :: Choose your battlefield: giving new ventures a better chance

Resource description

Why do some new ventures succeed and not others ? Traditional answers usually invoke poor management, flawed product, insufficient cash or weak marketing. This paper proposes a new set of answers. From an analysis of 377 000 new US business and a number of UK case studies, it is clear that other factors also play a decisive role... This paper demonstrates that choosing the right battlefield is absolutely critical. It provides a framework to guide both the new venturer and investor in making this key decision - where to fight ?

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/Inseadwp1993/93-64.pdf

Resource license

Copyright INSEAD. All rights reserved