Resource title

Rescuing troubled alliances,...before it's too late

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Resource description

Based on case study research, the authors show how alliance failure often follows the opening of a gap between expectations and intermediate outcomes. Failure to detect and attribute the cause of a shortfall, followed by misunderstanding among the partners pave the way to failure. They provide some suggestions on how to rescue alliances in crisis.

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Resource language

en

Resource content type

application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/inseadwp1999/99-53.pdf

Resource license

Copyright INSEAD. All rights reserved