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The Languages of strategic agility: trapped in your jargon or lost in translation?

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While all of us would easily recognize that language matters in the obvious case of different national languages, or in formal strategic communication to employees or stakeholders, in the day-to-day emergence and dialogues around strategy, the importance of a firm's informal language as an enabler or constraint for growth and strategic agility has not been recognized. Using qualitative data from in-depth empirical comparative studies, we develop a conceptual framework for diagnosing two types of strategic language traps and their origins commonly encountered by firms as they attempt to enter new business domains, as well as in acquisition-driven growth and alliances. We then propose solutions for companies to overcome their specific language trap and enable strategic agility.

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en

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application/pdf

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http://flora.insead.edu/fichiersti_wp/inseadwp2010/2010-80.pdf

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Copyright INSEAD. All rights reserved