Resource title

Exploring the Fit Between Business Strategy and Business Model: Implications for Firm Performance (RV of 2005/26/ENT/SM/ACGRD 11)

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In this paper, we explore the fit between a firm's product market strategy, and its business model. We develop a formal model in order to analyze and develop theoretical hypotheses on the contingent effects of product market strategy and business model choices on firm performance. By investigating a unique, manually collected data set, we find that novelty-centered business models, coupled with product market strategies that emphasize differentiation, cost leadership, or early market entry, enhance firm performance.

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en

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application/pdf

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http://flora.insead.edu/fichiersti_wp/inseadwp2006/2006-34.pdf

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Copyright INSEAD. All rights reserved