Resource title

Interacting on a virtual stage: an analysis of video-mediated interactions and their implications for Goffman's theatrical metaphor

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Grounded in a field study of MBA students interacting by videoconference in the context of a distributed course between a campus in Europe and a campus in Singapore, this paper describes how video mediation affects behaviors and the alterations video mediation induces in the way people interact and communicate as well as how they adapt to this new context and adjust their behaviors. The paper revisits the theatrical metaphor developed by Goffman to describe everyday face-to-face interactions and the way it provides a relevant framework for describing video-mediated interactions. It shows how participants continue to use the theatrical metaphor and develop a number of compensating tactics to construct a virtual stage and orchestrate their interactions. The paper argues that the analysis of the video-mediated interactions highlights an inherent duality in the definition of the stage. It shows how it implicitly assumes a spatial frame of reference although participants are not interacting in space but in a place that they have socially constructed.

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en

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application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/inseadwp2004/2004-80.pdf

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Copyright INSEAD. All rights reserved