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Six barriers to information intelligence

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Based on the authors' work on market research and business intelligence, and in talking with managers in the business intelligence, marketing, and market research functions in large organizations about why information intelligence succeeds or fails, they found that avoiding a few key pitfalls may have a significant impact on the information intelligence of an organisation, the so-called six basic barriers to information intelligence. They believe that these observations are applicable whether the focus is competitive intelligence, market intelligence, or any other intelligence for that matter. Some of the key barriers arise from human behavioral characteristics, others are due to basic misunderstandings of key characteristics of intelligence projects, while others originate from organizational issues. They discuss these and provide recommendations on how to avoid them.

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