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A Survey of outlet mall retailing: past, present, and future

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In this article, the authors summarize the history and current state of outlet retailing, from its beginnings with individual stores connected to textile factories up to today's extensive multi-store malls. They describe prototypical practices in individual outlet mall stores as discovered in original research done in the Chicago marketplace. From this they develop a number of propositions relating to future practices in and prospects for outlet malls. The discussion suggests several avenues for further research in the area. In sum, the paper provides a comprehensive framework for understanding the outlet mall phenomenon and also provides a roadmap for future research in the area.

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application/pdf

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http://flora.insead.edu/fichiersti_wp/inseadwp2004/2004-36.pdf