Resource title

A Survey of outlet mall retailing: past, present, and future

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Resource description

In this article, the authors summarize the history and current state of outlet retailing, from its beginnings with individual stores connected to textile factories up to today's extensive multi-store malls. They describe prototypical practices in individual outlet mall stores as discovered in original research done in the Chicago marketplace. From this they develop a number of propositions relating to future practices in and prospects for outlet malls. The discussion suggests several avenues for further research in the area. In sum, the paper provides a comprehensive framework for understanding the outlet mall phenomenon and also provides a roadmap for future research in the area.

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Resource language

en

Resource content type

application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/inseadwp2004/2004-36.pdf

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Copyright INSEAD. All rights reserved