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Alliances as innovation accelerators: the case of NTT-DoCoMo's i-mode and 3G mobile telecommunications

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The emergence of a new, third, generation of cellular phones (3G) had led to unprecedented levels of collaboration within the global mobile industry. A particularly notable feature of this wave of collaboration has been the use of strategic alliances to accelerate the pace at which new 3G businesses can be built and to improve their chances of success, on a global scale, in a highly uncertain environment. As a world-renowned leader in the development and commercial application of 3G, NTT DoCoMo has been on the forefront of attempts to use alliances in this way. This paper refines and develops existing theory on alliances as innovation accelerators (Doz and Williamson, 2002), using detailed case-study analysis of the extensive and changing alliance network built by NTT DoCoMo in the course of developing its 3G business.

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en

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application/pdf

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http://flora.insead.edu/fichiersti_wp/inseadwp2002/2002-127.pdf

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Copyright INSEAD. All rights reserved