Resource title

The Virtual stage: video-mediated behaviors and presentation of self in a video-mediated environment

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Grounded on a field study of MBA students interacting over videoconference in the context of a distributed course between a campus in Europe and a campus in Singapore, this paper describes how video mediation affects behaviors: what alterations video mediation introduces in the way people interact and communicate as well as how they adapt to this new context and adjust their behaviors. My observations show that people tend to produce new types of behaviors in order to communicate and interact in a video-mediated environment. I propose the notion of virtual stage - based on Goffman's concepts of stage and presentation of self (1959, 1974) - to describe and analyze communication mediated through video. I argue that the video-mediated behaviors I observed are more than replacement strategies for face-to-face interactions, and that they should be analyzed in their own specificity.

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en

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application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/inseadwp2002/2002-101.pdf

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Copyright INSEAD. All rights reserved