Resource title

Internationalisation of East Asia companies: a new era?

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Internationalisation is a challenge for all companies, but in particular for East Asian companies which do not have a tradition of international activities, as we find it in Europe, Japan or the United States. In this paper the authors examine three questions. Has the Asian Financial Crisis of 1997 been a trigger for increased internationalisation? Empirical analysis provides some support for the assertion that this has been the case. What then are the specific hurdles for internationalisation that East Asian companies face? The authors propose six hypothesis based on case research and theory. What must the East Asian companies do to overcome these hurdles? A model in five steps for internationalisation from Asia is proposed.

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en

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application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/inseadwp2002/2002-68.pdf

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