Resource title

Consumer control and empowerment: a primer

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Resource description

This paper introduces consumer empowerment as a promising research area. Going beyond lay wisdom that more control is always better, the authors outline several hypotheses concerning (a) the factors that influence the perception of empowerment, and (b) the consequences of greater control and the subjective experience of empowerment on consumer satisfaction and confidence.

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Resource language

en

Resource content type

application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/inseadwp2002/2002-46.pdf

Resource license

Copyright INSEAD. All rights reserved