Resource title

Promoting creative new product design: the influence of intrinsic motivation, extrinsic rewards, and visualization

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Companies are well aware that their future success depends largely upon the development of new products. Less obvious, however, is the way to achieve this objective successfully. In their research, the authors examine three drivers likely to have an important influence on the quality of new product ideas: intrinsic motivation, extrinsic rewards, and the ability to visualize. They present and test a conceptual framework explaining the influence of designersÂ’ motivation and ability on the two essential components of creativity - the originality and the usefulness - of their designs. Overall, the results suggest that the three drivers differentially and interactively influence originality and usefulness and that they do so by encouraging task enjoyment and effort.

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Resource language

en

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application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/inseadwp2001/2001-95.pdf

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Copyright INSEAD. All rights reserved