Resource title

Profitable growth in Internet business: strategy tales and truths

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In a rush to seek profitable growth in Internet business, newcomers and veterans alike are exhibiting in their actions some serious misconceptions about strategy. Part of the explanation lies in a widespread acceptance of some dangerous half-truths and part lies in an inability to fathom serious tensions that lurk beneath seemingly sensible strategy choices. In this article, the authors flag seven of the more important tales and tensions (see Exhibit 1) and present a fuller picture for each one. Having clarified these misconceptions, they then highlight and discuss the two strategy fundamentals that will determine firms' success in Internet business: product advantage and production advantage. The authors conclude by drawing together the implications for managers and firms.

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en

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application/pdf

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http://flora.insead.edu/fichiersti_wp/inseadwp2000/2000-88.pdf

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Copyright INSEAD. All rights reserved