Resource title

Expansion options: strategic opportunities created by research projects at Bestpharma

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The authors discuss the problem of choosing among several strategic research initiatives at BestPaharma, a large international pharmaceutical company. The financial value of research-projects is difficult to assess because theyr are highly uncertain. Too often, the result is either an overly conservative approach to strategic innovation, based on financial analyses stressing the quantifiable cost side, or an overly aggressive approach based on optimistic qualitative portfolios ignoring economic realities. In the case of BestPharma, a major contributor to project value was uncovered by a quantitative evaluation of strategic expansion options, or management's ability to seize opportunities in some of the possible project outcomes.

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en

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application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/inseadwp1999/99-21.pdf

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Copyright INSEAD. All rights reserved