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The Evolution of intra-industry firm heterogeneity: insights from a process study

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This paper develops a process framework for understanding the evolution of intra-industry firm heterogeneity from a longitudinal study of the cellular telephone business in seven Baby Bells. The framework depicts market, competitive, and intra-organisational forces whose dynamic interplay shapes a process in which diversity among firms within an industry is created, developed and sustained. The paper elucidates path dependence in firm evolution, and highlights possible roles for strategic leaderdship in affecting that path.

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en

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application/pdf

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http://flora.insead.edu/fichiersti_wp/inseadwp1999/99-19.pdf

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Copyright INSEAD. All rights reserved