Resource title

Transforming business in the marketspace: results from the 1998 survey

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image for OpenScout resource :: Transforming business in the marketspace: results from the 1998 survey

Resource description

This paper presents a study of how the business models of organizations are getting transformed in the marketspace created by the Internet and WWW. The authors use a model comprising the four P's -Product, Price, Promotion and Placement- and once C -Customer relationship. They study how these four P's and one C are being transformed by the fundamental characteristics of real-time interactivity and global connectivity in the Marketspace.

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Resource language

en

Resource content type

application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/inseadwp1998/98-83.pdf

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Copyright INSEAD. All rights reserved