Resource title

Product-mix information markets

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image for OpenScout resource :: Product-mix information markets

Resource description

The paper examines two aspects of the markets for product-mix information: a) the manner in which retention and conquesting modifications affect competition between downstream firms and b) the optimal selling and pricing policies for a vendor who markets information that is useful for product modifications. Two important aspects of the vendor's contracting problem are considered. First, how should a vendor package and target the information to downstream firms? In particular, the authors examine whether a vendor has an incentive to limit the type of information sold to these firms. Second, can a vendor gain by offering "exclusivity" to a firm buying the information?

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Resource language

en

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application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/inseadwp1998/98-82.pdf

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Copyright INSEAD. All rights reserved