Resource title

Marketing semiotics

Resource image

image for OpenScout resource :: Marketing semiotics

Resource description

The paper introduces the main concepts and theories in semiotics (the science of signs) and discusses how they are or might be used by marketing scholars for the investigation of the various linguistic and non-linguistic signs available to consumers in the marketplace.

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Resource publisher

Resource publish date

Resource language

en

Resource content type

application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/inseadwp1998/98-39.pdf

Resource license

Copyright INSEAD. All rights reserved