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Managing regional integration: lessons from Europe

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Over the last decade, the authors have heard more and more calls for companies to change into global network organization, and to build stronger cross-border regional organizations. The challenges to managers, in creating these more complex businesses, has been less closely considered. The goals of this paper and their research into integration of European operations of many companies, is specifically to address the needs of managers. Often the transition between stages in internationalization address the issue of organizational changes. The authors propose to look underneath those changes, and explore the managerial issues of the organizational transitions. Through describing their observations and inferring their conclusions, they intend to make managers aware of the options that are available, and to help them make choices both in terms of achieving their organizational goals and indetifying efficient and effective mechanisms.

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