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On the company-specific nature of project success drivers in product development: an empirical study of a european technology manufacturer

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A large body of work in new product development (NPD) literature has identified a number of robust success drivers in NPD projects, such as an attractive market, structured project execution with a champion, cross-functional involvement, management support and customer input. The approach is found to be contingent on project newness: Less structure and more exploration is needed in radically new NPD projects

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en

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application/pdf

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http://flora.insead.edu/fichiersti_wp/inseadwp1998/98-21.pdf

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Copyright INSEAD. All rights reserved