Resource title

Managing corporate environmental performance: a multinational perspective

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In the environmental arena, multinational companies are faced with important strategic decisions that will set a direction for their corporate environmental performance. As part of their environmental startegy they must decide whether they will adopt a global company standard or otherwise adapt their standard to meet local requirements. These are important issues that will affect the company's long term financial health. Managers deciding upon a strategy need an appropriate framework to evaluate and weight the long term impacts of their decisions. The article highlights some of the strategic issues surrounding environmental managment for multinational companies and proposes key elements for implementing an environmental strategy worldwide. The ISO 14001 standard is also presented as a framework for improved corproate management in a multinational perspctive

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en

Resource content type

application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/inseadwp1998/98-12.pdf

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Copyright INSEAD. All rights reserved